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Brand Guide

This site includes both resources and guidelines for presenting and communicating Dask to a broad audience. We hope that this serves to generate a strong and consistent message among the many groups that contribute to Dask and it’s surrounding software projects.

We hope that these resources make your job easier, and we thank you for your efforts in communicating about the project.

Logos

The Dask logo is made up of two components: The Logo Mark and the Word Mark, which together make up the Horizontal Logo. Using the Logo Mark alone should be reserved for instances where the Horizontal Logo is already present, or as an avatar when “Dask” appears alongside the Logo Mark in plain text.

Dask logos are available below.

Word Mark

Dask Word Mark Primary

Color Alternatives

Logo Mark

Dask Logo Icon Primary

Logos

The Dask logo is made up of two components: The Logo Mark and the Word Mark, which together make up the Horizontal Logo. Using the Logo Mark alone should be reserved for instances where the Horizontal Logo is already present, or as an avatar when “Dask” appears alongside the Logo Mark in plain text.

Dask logos are available below.

Word Mark

Dask Word Mark on Pink

Color Alternatives

Logo Mark

Dask Logo Icon on Pink

Logos

The Dask logo is made up of two components: The Logo Mark and the Word Mark, which together make up the Horizontal Logo. Using the Logo Mark alone should be reserved for instances where the Horizontal Logo is already present, or as an avatar when “Dask” appears alongside the Logo Mark in plain text.

Dask logos are available below.

Word Mark

Dask Word Mark on Blue

Color Alternatives

Logo Mark

Dask Logo Icon Primary

Logos

The Dask logo is made up of two components: The Logo Mark and the Word Mark, which together make up the Horizontal Logo. Using the Logo Mark alone should be reserved for instances where the Horizontal Logo is already present, or as an avatar when “Dask” appears alongside the Logo Mark in plain text.

Dask logos are available below.

Word Mark

Dask Word Mark white

Color Alternatives

Logo Mark

Dask Logo Icon White

Colors

Select a background color to view accessible brand color combinations for text or other elements. Note: colors marked AA18 should only be used for large type (18px or larger).

White

#FFFFFF

Accessible Text Colors

#EF1561(AA18) #1F5AFF(AA) #183D72(AAA) #33363D(AAA) #262326(AAA) #080815(AAA)

Copy Hex Code

Colors

Select a background color to view accessible brand color combinations for text or other elements. Note: colors marked AA18 should only be used for large type (18px or larger).

Green

#61BA92

Accessible Text Colors

#33363D(AA) #262326(AA) #080815(AA)

Copy Hex Code

Colors

Select a background color to view accessible brand color combinations for text or other elements. Note: colors marked AA18 should only be used for large type (18px or larger).

Light Grey

#F6F6F6

Accessible Text Colors

#EF1561(AA18) #1F5AFF(AA) #183D72(AAA) #33363D(AAA) #262326(AAA) #080815(AAA)

Copy Hex Code

Colors

Select a background color to view accessible brand color combinations for text or other elements. Note: colors marked AA18 should only be used for large type (18px or larger).

Blue

#1F5AFF

Accessible Text Colors

#FFFFFF(AA) #F6F6F6(AA) #EBEAEE(AA18) #FFC11E(AA18)

Copy Hex Code

Colors

Select a background color to view accessible brand color combinations for text or other elements. Note: colors marked AA18 should only be used for large type (18px or larger).

Medium Grey

#EBEAEE

Accessible Text Colors

#EF1561(AA18) #1F5AFF(AA) #183D72(AAA) #33363D(AAA) #262326(AAA) #080815(AAA)

Copy Hex Code

Colors

Select a background color to view accessible brand color combinations for text or other elements. Note: colors marked AA18 should only be used for large type (18px or larger).

Medium Grey

#EBEAEE

Accessible Text Colors

#1F5AFF(AA) #183D72(AAA) #33363D(AAA) #262326(AAA) #080815(AAA)

Copy Hex Code

Colors

Select a background color to view accessible brand color combinations for text or other elements. Note: colors marked AA18 should only be used for large type (18px or larger).

Slate Grey

#EBEAEE

Accessible Text Colors

#FFFFFF(AAA) #F6F6F6(AAA) #EBEAEE(AA18A) #FFC11E(AAA) #FC6E6B(AA18) #61BA92(AA)

Copy Hex Code

Colors

Select a background color to view accessible brand color combinations for text or other elements. Note: colors marked AA18 should only be used for large type (18px or larger).

Salmon

#FC6E6B

Accessible Text Colors

#33363D(AA18) #262326(AA) #080815(AA)

Copy Hex Code

Colors

Select a background color to view accessible brand color combinations for text or other elements. Note: colors marked AA18 should only be used for large type (18px or larger).

Charcoal

#262326

Accessible Text Colors

#FFFFFF(AAA) #F6F6F6(AAA) #EBEAEE(AA18A) #FFC11E(AAA) #FC6E6B(AA18) #61BA92(AA)

Copy Hex Code

Colors

Select a background color to view accessible brand color combinations for text or other elements. Note: colors marked AA18 should only be used for large type (18px or larger).

Red

#EF1561

Accessible Text Colors

#FFFFFF(AA) #F6F6F6(AA18) #EBEAEE(AA18A)

Copy Hex Code

Colors

Select a background color to view accessible brand color combinations for text or other elements. Note: colors marked AA18 should only be used for large type (18px or larger).

Black

#080815

Accessible Text Colors

#FFFFFF(AAA) #F6F6F6(AAA) #EBEAEE(AA18A) #FFC11E(AAA) #FC6E6B(AA18) #61BA92(AA)

Copy Hex Code

Typography

Inter and Inconsolata are the primary Dask typefaces. Inter is best for for H-level titles and longform body copy. Inconsolata should be used when displaying syntax/code snippets or as a labeling device for charts, graphics, and specialty layout components.

Tone

The Dask community is broad and diverse, mixing a volunteer open source community, academics and government workers, and for-profit corporations. These sub-communities understandably have different needs and expectations around communication, which can sometimes conflict with each other.

For non-official Dask communications, either by individuals or associated corporations we can make no expectations of tone. So while speaking about Dask with your own voice, or the voice of your company, please do not feel burdened by the expectations of this document. We trust that you know best how to speak with your audience.

For official Dask communications we try to strike a balance that is exciting while genuine, and informative while light-hearted. In particular …

We strive to promote positive news about Dask, either its technical features:

Did you know that Dask can integrate well with Scikit-Learn? Read more here! or interesting and important ways in which the project has been used. We’re excited to see Dask used in the fight against Malaria. Read more in this article.

We avoid overt self-praise, especially if it is not very well proven.
Dask is 100x faster than Spark!

We temper positive results with ways in which we can improve, and highlight opportunities for others to engage.
We’re excited to announce Dask integration with Cassandra!

But there is still plenty to do.

We don’t linger long on negative results, but we do make sure to acknowledge them in order to maintain an honest reputation.
While running this benchmark we actually found that Dask performed worse for one part of it. That led us to fix a bug (see PR #1234) and now things are running smoothly again.

We endeavor to highlight the work of others, both among our own contributors, and among the project that are adjacent to Dask.
Next, we apply the new dask.dataframe.foo operation (recently contributed by Alice Chen)